HBR: How do you motivate the players?
AUERBACH: Pride, that's all. Pride of excellence. Pride of winning. I tell our guys, "Isn't it nice to go around all summer and say that you're a member of the greatest basketball team in the world."
Of course, we used to do funny things. I mean, how many times can you go in there and say, "Hey, let's win one for the Gipper?" So one day I said to one of the players, Frank Ramsey, "Ramsey, give them a motivating talk." So he walked up to the board and he put down on it, "If you win, $8,000. If you lose, $4,000." And they all broke up.
But the biggest motivating force you can have is the championship ring.