HBR: How did you get a knowledge of the product?
AUERBACH: Well, I paid my dues. I started as a coach, and while I was coaching I was also the general manager, the road secretary, and the scout. I was working 16, 17 hours a day. We'd play in New York on Thursday and in Boston on Saturday. I'd tell somebody to handle practice and I'd go scout, because I had no scouts. We had no movies, no video. Today we have six guys doing what I used to do by myself.