Red Auerbach: The Harvard Business Review Interview

Part 12

HBR: And you don't deal in perks with your players?

AUERBACH: Not at all. I tell them, "Look, I'm not in the car business. I'm not in the real estate business or the banking business. How much does it cost for you to play basketball? Let's set a figure and do that. You want a car, buy a car."

I could tell you stories of guys who make a million dollars and want a $10,000 bonus for making the All-Rookie team. I tell them, "I'm paying you the highest money a rookie ever got and if you don't make the All-Rookie team I have to be dumb."

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